Sunday, 14 February 2016

Firm aims to open hotels in the Lakes

TRAVELODGE has announced it plans to open hotels in Ulverston, Windermere, Grasmere and Ambleside.

The company hopes to capitalise on the 15.8m visitors to the Lakes each year.

And the plans have been tentatively welcomed by the town, which is also a target of supermarket giant, Sainsbury’s, and pub chain Wetherspoon.

Ulverston town councillor and bed and breakfast owner Jan Hancock, said: “Ulverston doesn’t have enough accommodation so a Travelodge would add to that. I would welcome it.

“If Travelodge have seen that Ulverston is vibrant enough to invest in, then that’s great.”

The plans are part of a £135m expansion, introducing 37 hotels to national park areas, in response to high customer demand for hotels near to the UK’s top rural locations.

A spokesman from the Lake District National Park authority said if the company wanted to take over an existing hotel, it wouldn’t need to seek planning permission. He added: “A new build probably wouldn’t be welcomed but if it is in-keeping with the town, then that’s great.”

A spokeswoman for Travelodge assured residents the chain hopes to bring additional tourism into the area. She said: “We think it’s down to consumer choice. There are people who enjoy bed and breakfast holidays and those who like the budget hotels. We hope it will bring additional tourism into the area and believe there is enough of a market for everyone.

“We will work closely with the authorities to make sure it is suitable for the area. We aren’t going to put in a huge block – it’s got to be in keeping.

“We are just looking for sites at the moment, but nothing has been confirmed.”


Brenda Hindle owns the Virginia House Bed and Breakfast in Queen Street, Ulverston.

She said: “It’s competition and competition is what we have to live with, whatever trade you work in. We have been in Ulverston for 15 years and many B&Bs have opened in that time.

“We have done and still will be a successful business.

“Travelodge do cheap accommodation and they have it on offer in Barrow already – that hasn’t affected us.”

Cumbria Tourism welcomed the move.

Ian Stephens, managing director of Cumbria Tourism, said: “As well as providing employment opportunities, Travelodge will complement the vast array of high quality accommodation provision that already exists in the county.”

Have your say

like Mark Twain, reports of Ulverston's "death" may have been exaggerated. But as it will undoubtedly save the town, along with a Sainsbury's and a JD Wetherspoon, let's see. As Barrow's Travel Lodge is just on the outskirts of the town, where would fellow Ulverstonians, (or anyone else for that matter, all opinions and views welcome here) like this facility to be sited?

Posted by John Barrow on 19 August 2011 at 17:07

Now then. Are we going to have another debate on an "outsider" wanting to open in Ulverston or are we going to do the right thing and welcome them before the town dies?

Posted by a w on 18 August 2011 at 14:50

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